We’re passionate about international travel for youth, but we’re even more passionate about the transformation that conscientious, meaningful, and safe international travel can have on youth. The goal for this campaign was to raise funds
that would cover program costs for all ten students which included each student’s accommodations, transportation while in Kenya, entrances/fees to local sights and visits as well as three meals per day while on the trip.
All of the generous contributions helped us send our first cohort to Kenya in summer 2022!
What was the $2.54 Campaign?
We believe in the power of collective giving. This was a simple fundraising campaign that easily allowed everyone in the community to get involved by donating $2.54 to give ten underserving students the opportunity to participate in a two-week transformative cultural exchange program in Kenya!
Oh, and why $2.54? 254 is Kenya’s country code!
The importance of student travel
Student travel is not only a standard teaching resource; it is also significantly more effective than traditional forms of education. 45% of instructors claim it is highly effective compared to classroom instruction.
Students who travel have an increased desire to attend college.
Participating in travel makes students more marketable to employers
I mage source: Student & Youth Travel Association. (2016). Student & Youth Travel Digest [Visual Graph]. https://syta.org/wp-content/uploads/2017/08/SYTD-Social-Impact-8.11.pdf
Why should students from underserved communities be a focus?
Students from low-income families are underrepresented in enriching opportunities like study abroad programs. They only make up 6.1% of Americans that study abroad.They are too often shut out.
Students from low-income families can rarely afford to participate in unpaid programs, which still account for 43% of all internships.
Parents remain the main source of student travel funding. 1 in 4 trips is covered through fundraising. Schools themselves fund 6% of student trips.
How did participants get involved?
First, they donated $2.54.
Then, nominated five people who they thought would join our campaign. Those people would donate $2.54 and nominate five more people, and the chain continued.
The more people who joined, the easier we reached our goal!